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 Marketing Manager-Events

 He has following responsibilities:
  1. He does procurement management, resource management and communication management.

  2. He formulates, prepares and implement marketing plans and strategies.

  3. He does market research.

  4. He ascertain demands and potential of the market.

  5. He is responsible for the identification of the new market (.i.e.. business development)

  6. He develops and maintain good pleasant relationship with the service providers, organizers, sponsors, partners, clients media people, various govt. department officials and the public at large.

  7. He generates revenues for the company through promotion, sponsorship, partnership, selling exhibit stalls etc.

  8. He formulates, prepares and implements the risk management plan. (risks related to marketing like sponsorship withdrawal)
 Under Marketing manager we have:
  1. Marketing Executives (or client servicing executives)
  2. Telemarketing Executives
  3. Media Planners
  4. Media Buyers
  5. Market Research Executives
  6. PR executives
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